The rapid growth of broadband has made watching videos much easier and commonplace on the web. This resulted more number of internet users to go to video sharing site and watch favourite shows or that shared by other users.
A study conducted by Pew Internet and American Life Project called “Increased use of Video-sharing Sites” says that the percent of internet users who watch video sharing sites like YouTube is 48 percent. The Comscore’s research reveals that the percent of U.S. Internet audience who viewed online video is 77 percent of the total internet audience while the average figure stands at 273 minutes of video watching.
All these sound good news for entrepreneurs. The immense popularity of online videos, which provides ample opportunities to have a good laugh or be informed to the viewers, is now a good opportunity to create money. If you love to produce videos about your surroundings, this is a good option to make cash from your creations. Following are different ways to earn money from your videos:
1. Earn through ads in your videos
YouTube, the biggest video sharing website, has brought out a program called Youtube Partner Program http://www.youtube.com/partners to provide the creators of most popular and prolific videos earn from their creations. Alongside the videos, ads are also placed, and the revenue is shared between the content creators and YouTube. To be eligible for the program, you have to own the copyright of the video and there has to be a minimum of thousands of impressions generated for the video.
There are many other ad-related programs that you can access. These include:
• BrightCove – you insert ads in the videos. The program also provides syndication platform for producers of videos.
• BlipTV.com – this is a free video blogging, video sharing and podcasting service. Here, the video producers can earn from ads, post roll advertisements (ads that are shown after the finish of the video) in videos that are submitted. There are plans to introduce pre-poll and mid-roll ads in the program. The revenue is shared 50 / 50.
• Revver – the program provides both CPM and CPC and the revenue is shared 50-50 with the video content producer.
• Vuze – The video producers get 50% share of revenue generated through ads that are placed on the videos. Payment is made according to “qualified impressions” and not on clicks. By qualified impression, they mean a viewer within the country, where the ad is run.
2. Number of views payment
There is also the option to get paid on your videos reaching a certain number of views. Among the video sharing sites that have this style of payment include:
• Metacafe Producer Rewards program http://www.metacafe.com/producercentral/. The site can be accessed by creator of any original short video. The creator gets paid $5 for every 1,000 views, after reaching 20,000 views mark.
• Atom.com http://www.atom.com/creators/go_pro/. The payout varies in case of Pro Videos but could generate $8 for every 1,000 content plays in revenue share. The main focus of Atom.com is on the funny and witty videos. There are options for the video creators to get their works telecast in Comedy Central TV show.
3. Payment through downloads of videos
There are certain sites that provide you to sell your videos through download and include:
• Apple’s iTunes Music Store http://www.apple.com/itunes/contentproviders/
• You have to apply to the site and get approval as a content writer.
• Steamyohttp://www.streamyo.com/ - video producers can set the price of their videos in this site.
• Vuze - Vuze allows, in addition to ad based model, direct sale of their videos. The prices of the videos are decided by the video creators, who get 50% of the sale price.
• Behemoth http://www.behemoth.com/ - the site is meant for Christian family audiences. To distribute your videos through the site, you have to work with their licensed brokers, who review your content.
• Lulu.com – this is a self-publishing company that provides the video producers to earn through download or DVD on the storefront or their Marketplace. Video producers have the opportunity to set the price of their videos.